Video- Should I Include a Cover Letter if it is Optional

So you’re applying for a job, and the cover letter is optional. And you’re wondering, should I bother? Is there a point of taking the time to write one? Will anybody even read it? Can the cover letter help me to get the interview?

Watch this video to find out what a bad cover letter looks like, how to write a great cover letter, and how to turn that optional attachment into the tool that lands you the interview.