My Unique Selling What...

My Unique Selling What...
Write a really great cover letter. This will put you in the top 10% of all candidates.
Define your Unique Selling Point... in English, that means, why are you different from everyone else that's applying. Why should they hire you?

And it's not because you are organized, hard working, and get along with others. Everyone is going to write that.

Show them why you are special! Let's see a bit of your personality... why you are fantastic. This is your chance to stand out from the rest of the applicants and compel them to want to meet you!